Just a few days ago on January 19th, 2013, the Siberian town of Novosibirsk hosted the Miss Snow Universe beauty pageant. There were 20 beautiful contestants who bared the freezing cold temperatures in just a blue bikini and banner. According to the pageant co-organizer, Tatyana Fetisova, said that the girls desired to have a session in a blue swimsuit because they wanted to do something out of the ordinary, and the best way to do this is in one of the most coldest places on Earth, Siberia.

Most of the girls had commented after the competition that they were happy to do it and said that did not feel so cold outside in just a swimsuit. The winner of the beauty pageant was Vladislava Verner from Tomsk. Though Verner complained after the pageant that she was feeling ill already. Verner will receive a modeling contract and represent Russia in the Miss World Tourism pageant. This new pageant will be held in Thailand, which is the total opposite of Russia in terms of climate and weather. The temperature during the time of the contest was about -21 degrees Celsius.